Steps to Create a Communications Plan
1) Schedule a Meeting with the Parish Communications Team
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We meet weekly on Mondays at 11am, choose a Monday and let us know when you'd like to meet.
2) Establish the Goals for Your Event
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What is your ultimate goal?
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If this is a fundraiser, what is the target $ amount you hope to raise?
3) Define your Audience
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Who do you ultimately want to reach (school families, young adults, all parishioners, neighbors, specific groups, etc)?
4) Identify Key Messages
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What message(s) are going to resonate most strongly with your key audience?
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Will you use different messages leading up to, during, and/or following the event?
5) Create a Tactical Plan
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How are you going to deliver your message(s) (bulletin, JosaFast, Mass announcement, email, esign, website, social media, signage in church, posters, outdoor signage, principal newsletter, direct mail, web page, flyers/postcards, etc)
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Do you need volunteers to help?
6) Develop Materials
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Who will create the print, copy, photos/images, flyers, etc?
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Will printing be in-house or ordered from an outside vendor? We have preferred vendors that offer us reasonable costs and good service - keep their deadlines in mind when planning a timeline.
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Do you need copy, logo or graphic design help?
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Make sure you are following Parish Style guidelines and our parish fonts, colors and logo. Refer to the SJS Brand Identity Guide for examples.
7) Specify A Timeline
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A recommended timeline to follow for design and execution.
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Enter your plan in the Communications Request Form.